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Privacy Policy

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1. Introduction
Welcome to Virtus Company LLC, doing business as Apex Headlight Restorations (“we,” “our,” or “us”). Your privacy is important to us. This Privacy Policy explains how we collect, use, and protect your information when you visit our website or use our headlight restoration services in and around Des Moines, Iowa.
By using our website or contacting us, you agree to the terms of this Privacy Policy.

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2. Information We Collect
We may collect the following types of information from visitors and customers:

  • Personal Information: Such as your name, phone number, email address, and vehicle details when you fill out a contact form, request a quote, or schedule a service.

  • Payment Information: Limited payment data may be collected securely through our payment processor when booking or paying for services.

  • Usage Data: Including your IP address, browser type, device information, and pages visited on our website.

  • Cookies: We use cookies to improve your experience, analyze site traffic, and optimize performance. You can disable cookies in your browser settings.

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3. How We Use Your Information
Your information helps us:

  • Provide quotes, respond to inquiries, and schedule appointments.

  • Deliver, manage, and improve our headlight restoration services.

  • Send important service updates or promotional offers (only if you opt in).

  • Analyze website traffic and enhance user experience.

  • Comply with legal obligations and prevent fraud or misuse.

We will never use your personal data for any purpose unrelated to our business operations without your consent.

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4. How We Protect Your Information
We take reasonable precautions to protect your data from loss, misuse, or unauthorized access. Our website and service tools use standard security measures to ensure that your personal information remains protected. However, no electronic transmission or storage method is completely secure, and we cannot guarantee absolute protection.

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5. Sharing Your Information
We do not sell, rent, or trade your personal information.
We may share limited information only with:

  • Trusted third-party vendors who help us operate our business (e.g., website hosting, payment processing, or marketing tools), and only when they agree to keep your information confidential.

  • Legal authorities, if required to comply with applicable laws or legal processes.​

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6. Your Rights
You have the right to:

  • Access, correct, or request deletion of your personal information.

  • Opt out of receiving promotional communications at any time.

  • Request details on how your data is being used or shared.

To exercise any of these rights, please contact us using the information below.

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7. Third-Party Links
Our website may include links to external websites (such as social media platforms or partner pages). We are not responsible for the privacy practices or content of those external sites. Please review their privacy policies before providing any personal information.

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8. Updates to This Policy
We may update this Privacy Policy from time to time to reflect changes in our business practices or legal requirements. The updated version will be posted on this page with a new “Last Updated” date.

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9. Contact Us
If you have any questions about this Privacy Policy or how we handle your personal information, please contact us at:
Virtus Company LLC d/b/a Apex Headlight Restorations
📧 Email: info@apexheadlightrestorations.com
📍 Des Moines, Iowa, United States

Last updated: October 23, 2025

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